GoSec 2024

Speed up your badge pick-up lines by accepting QR code scans for check-in. This helps your attendees retrieve their badge quickly.

About GoSecure

Gosec is a leading yearly cybersecurity conference in Montréal, Québec.

It offers two days of rich learning and networking opportunities for cybersecurity professionals.

BadgeIt! was a savior for this edition of GoSec. After a complicated experience last year, EPEAK Studio quickly identified how to implement their solution. The automated check-in and self-service badge printing streamlined the on-site registration process, while their post-event analytics provided invaluable insights for next year.
Claire Durif
Marketing Revenue Manager, GoSecure

The Challenge

GoSec, one of the most influential cybersecurity conferences globally, faced a series of operational hurdles as it expanded its hybrid event format. With a growing number of both in-person and virtual attendees, the event’s logistics became more complex, resulting in several key challenges.

Operational Challenges

  • Long registration queues: With thousands of attendees registering on-site, manual check-in processes were causing significant delays. Long lines frustrated attendees and strained event staff resources.
  • Frequent badge printing errors: Pre-printed badges often contained mistakes such as incorrect names or company details. This was slowing down the registration process and disrupting the attendee experience.
  • Hybrid attendee management: As a mixed in-person and virtual event, GoSec needed an efficient way to separate the virtual attendees from in-person ones while ensuring both groups were seamlessly managed.
  • Badge misuse and security issues: Some attendees attempted to reuse badges or acquire unauthorized access to restricted areas. This caused a security concern and complicated access control procedures.

Lack of detailed post-event insights

 GoSec required more in-depth data and analytics to understand attendee behavior, improve engagement, and plan better for future events.

What we did

Badgeit.io developed a comprehensive, tech-driven solution specifically tailored to address each of GoSec’s challenges.

Our streamlined event registration solution offers the following features:

QR Code Check-In System

 We implemented a state-of-the-art QR code system where each attendee was pre-assigned a unique code. Upon arrival, attendees scanned their QR code to complete the registration process in less than 20 seconds, dramatically reducing wait times and queues.

Self-Service Badge Printing

To solve the badge error issue, we deployed on-site self-service kiosks. These allowed attendees to make real-time corrections (e.g., name or company information) before printing their badges on demand. This reduced the need for pre-printing and increased accuracy.

Automated Hybrid Event Management

Our system automatically filtered out virtual attendees from the badge-printing process. As a result, it made it easier for event organizers to focus on managing in-person attendees while ensuring virtual participants were engaged through separate workflows.

Enhanced Badge Security & Access Control

Badgeit.io introduced advanced tracking features to monitor badge usage and prevent misuse. Reprints were controlled, and access to restricted areas was tightly monitored to ensure only authorized attendees could enter.

Interactive Networking Tools

QR codes embedded in badges enabled attendees to easily exchange contact information, network, and set up meetings. Effectively, this facilitated more meaningful connections without the need for physical business cards or complex apps.

Comprehensive Post-Event Analytics

We provided GoSec with a detailed analytics dashboard, offering insights into attendee behavior, session popularity, booth engagement, and overall event participation. This data helped GoSec make informed decisions for future events.

Professional Event Aesthetics

The customizable, on-demand badges helped GoSec maintain a cohesive and professional event identity, enhancing both the aesthetic and the functionality of the event.

Results

Badgeit.io’s solution delivered transformative results for GoSec’s operations and attendee experience.

Streamlined Event Registration

  • Faster Check-Ins: The average check-in time dropped to just 20 seconds per attendee, virtually eliminating registration queues. As a result, this enhanced the overall event experience for attendees and staff alike.
  • Error-Free Badge Printing: By allowing real-time badge corrections, the self-service kiosks significantly reduced badge errors. Effectively, it allowed for more professional and accurate attendee identification.
  • Seamless Hybrid Management: The system’s ability to automatically separate virtual from in-person attendees made it easier to manage the event, reducing unnecessary badge printing and increasing operational efficiency.
  • Increased Security: By preventing badge misuse and tightly controlling access to specific event areas, GoSec enhanced the security and integrity of the event, ensuring a smoother flow of attendees.

Data-Driven Improvements

With access to detailed post-event analytics, GoSec was able to identify key areas for improvement, such as session popularity and attendee engagement, allowing them to plan future events with a data-backed approach.

Long-term Benefits

The introduction of Badgeit.io’s cutting-edge technology at GoSec brought about significant long-term benefits, including:

  • Eco-Friendly Event Management: By moving away from pre-printed badges and adopting on-demand printing, GoSec was able to reduce paper waste, contributing to more sustainable event practices.
  • Enhanced Networking Opportunities: Attendees were able to connect more easily and meaningfully through QR-enabled badges, which encouraged greater interaction and the formation of lasting business relationships.

 

In the end, Badgeit.io’s solution exceeded GoSec’s expectations, transforming the way they managed their hybrid conference.

The streamlined event registration, enhanced security, and rich analytics not only improved the attendee experience but also set a new benchmark for future cybersecurity conferences.

Scope of Work

1500+ Attendees
3 Registration Booths
2 BadgeIt! Staff

Registration Platform

Integrate BadgeIt with Swapcard’s very own event registration solution.